70% of the US Internet users use search engines to find a local service. 90% of them are happy with the results they get when they search locally for services, according to a Nielsen//Netratings And Webvisible Study.


70% of the US Internet users use search engines to find a local service. 90% of them are happy with the results they get when they search locally for services, according to a Nielsen//Netratings And Webvisible Study.

Nielsen//Netratings And Webvisible Findings

Key findings of Nielsen//Netratings And Webvisible study include:

– 68% use the phone number on the website to contact a vendor

– 16% contact a vendor by the e-mail address on the website

– 11% contact the vendor via an online form found on the website

– 59% verbally recommended the service they found to a friend or family member

– 38% e-mailed a link to a friend or family member

– The most commonly searched services are

— 36% medical service

— 32% automotive services

— 26% home or office repair services

— 23% financial services

— 9% landscaping services.

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About Nielsen//NetRatings

Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.

About WebVisible

WebVisible is a leading software and technology provider to the local online advertising industry.