33% of online US adults have used a Q&A Web site. 52% said that information from a Q&A site has influenced the decisions they have made, according to a survey commissioned by Yahoo! and conducted by Harris Interactive.


33% of online US adults have used a Q&A Web site. 52% said that information from a Q&A site has influenced the decisions they have made, according to a survey commissioned by Yahoo! and conducted by Harris Interactive.

Harris Interactive Findings

Key findings of Harris Interactive survey include:

– 96% of online adults have searched for various types of information on the Internet, including current and breaking news

– 83% looked for reviews of consumer electronics

– 82% used Q&A for advice on travel or trip planning

– 79% of them feel that using a Q&A site, they could get answers in minutes.

Tomi Poutanen, director of product management for Yahoo! Social Search, said: “We believe Internet users are looking to real people for their advice and knowledge more than ever before,

This survey indicates the adoption of new Q&A sites like Yahoo! Answers, as well as consumers’ desire for responses and knowledge from many people. Yahoo! Answers does exactly that — it connects people to the information they’re seeking with those who know it among the millions of people in the Yahoo! Answers community”. [source]

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Yahoo! Press Release

About Yahoo!

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

About Harris Interactive

Harris Interactive provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance.