Smaller Web sites are more likely to prompt consumers to recommend or purchase the products advertised on the sites, according to a Media-Screen study.


Smaller Web sites are more likely to prompt consumers to recommend or purchase the products advertised on the sites, according to a Media-Screen study.

Media-Screen Findings

Key findings of Media-Screen include:

– 42% of the sites with less than one million unique visitors are likely to advertise products or brands of interest

– 39% of sites with more than one million visitors are likely to advertise products or brands of interest.

Cate Riegner, Research Director, Media-Screen, said: “Search engines are a driving force behind these trends, enabling broadbanders to venture beyond the major brands to the niche sites they previously never knew existed,

62% of sites that respondents mention receive less than one million unique visitors”. [source]

Post Related Link

Media-Screen Press Release

About Media-Screen

Media-Screen provides strategic market research services focusing on the online consumer in the US and around the world.