Ann Rusnak’s latest ‘Simple Time Management’ article titled “How the Time Management Industry Rips Off the Solo-preneur – #1” is reprinted here. [Article]


Ann Rusnak’s latest ‘Simple Time Management’ article is reprinted here.

How the Time Management Industry Rips Off the Solo-preneur – #1

Multiplicity of Stuff Crashes You Head-on Into the Business Success Hurdle

This is the first in a series of “How the Time Management Industry Rips Off the Solo-preneur and Self Employeed Business Owner” an introduction to our new book – Thinking Outside the Clock – Why Time Mangement Doesn’t Work and What You Can Do About It.

Every successful business sooner or later reaches this point… The Business Success Hurdle… the point where everything you did when you started your business no longer works.

It’s why I collapsed on the floor from exhaustion ending up with an ambulance ambulance from working too hard rushed me to the hospital…

Originally the long hours and hard work you put in during the start up phase pays off. You start to acquire customers.

Remember the excitement of gaining your first customer… making that first sale?

You started your business with a burst of energy and enthusiastic euphoria. You put in long hours…Did lots of marketing….Went above and beyond to acquire your first customer. Your customer is so happy with your service and appreciates your efforts.

Your business is off to a great start and more sales roll in and more customers use your company to solve their problems.

Your business is growing… you feel excited… the vision of why you started your business is coming true.

But something happened…

Each sale…each new customer creates more work…more details…more paperwork… service obligations and many of the tasks you don’t have either the skills or experience to do. You take time to learn them…put in more hours to keep up with your business success.

The More Successful Your Business… The More Work and Time Challenges It Creates!

Each sale…each new customer creates more work…more details…more paperwork… service obligations and you keeping put in more and more hours to keep up with the “stuff” of your business. Sometime days you throw your arms up in the air because the phone keeps ringing… then you think… I should be happy the phone is ringing.

You find yourself caught up in some kind of environment where there is so much time management overwhelmhappening all the time that they can’t get any clarity on where you’re business is going.

Overworking shrinks your creativity…the life blood of your business. Tension builds between your business and family and your personal life suffers. Your energy levels go down and you become physically drained and exhausted.

You put in more hours but the work just keeps multiplying, the “to do” list gets longer and the core activities that created your income begins to suffer.

What Happened to Your Simple Fun Business?

Your simple fun business suddenly evolved into a complex time draining entity. You feel overwhelmed with little or no time for family and friends. Didn’t you start your business so you could have more time for the things you enjoy…like spending more time with your family and friends?

Because you lose your energy and feel drained, you work very hard all day doing little unimportant task and activities that don’t increase your profits. You are caught up in the “stuff” of doing business and profit and income suffers.

When you are mentally and physically drained, you continue to do the non-income producing activities or “stuff.” Not only does your income suffer, so does your personal and family life.

We call this the “Multiplicity of Stuff”… this stuff keeps piling up higher and higher… draining your energy and creativity… leaving feeling exhausted and overwhelmed. “Multiplicity of Stuff” builds that hurdle…

You keep working more and more hours just to keep up and then eventually you reach the point where you’re always behind playing catch up… That’s the Business Success Hurdle

The longer you tolerate “Multiplicity of Stuff” the higher and thicker that hurdle grows… the more your sales decrease… lower return on your efforts.

You figure it’s a time management issue… “If you can just manage my time better… you could get more done… you wouldn’t’ feel so overwhelmed, tired and frustrated.”

Time Management Works Against You

Traditional Time Management works against you… the entrepreneur… It keeps perpetrating the Multiplicity of Stuff syndrome…which is why all those books and seminars failed to eliminate…the Business Success Hurdle and keeps you trapped under the heap of “Multiplicity of Stuff”.

You can get out from under that pile of stuff but only when you start to think about time in a different way… go against the preaching of Traditional Time Management the encourages cramming more and more stuff into your already busy schedule…

Change your thinking and mindset about time… Start “Thinking Outside the Clock” and flip time and do the exact opposite… work less… take more time off.

Ann Rusnak “The Time Diva” developed a simple 10 step system that teaches busy solo-preneurs to increase their profits by 30% by taking time off. Receive the free report “How the Time Management Industry Rips Off the Solo Entrepreneur” when you sign up for Focus on Success Journal ezine at: www.SimpleTimeManagement.com

*IMNewswatch would like to thank Ann Rusnak for granting permission to reprint the latest articles.

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