Forrester Research is having a teleconference ‘The ROI Of Blogging’ on Monday, December 11 at 1:00 pm Eastern time.


Forrester Research is having a teleconference ‘The ROI Of Blogging’ on Monday, December 11 at 1:00 pm Eastern time.

Forrester Research Announcement

“Many large companies stand on the brink of blogging yet are unwilling to take the plunge. Others who dove in early now face the challenge of managing existing blogs without being able to show tangibly how their blog supports business goals.

While blogging’s value can’t be measured precisely, marketers will find that calculating ROI is easier than it looks. Following a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how these will impact business goals. This in turn will make it possible to answer key questions – like to blog or not to blog – and make informed decisions about the next steps for existing blogs.” [source]

Forrester Research Teleconference Details

Teleconference Agenda:

– Why calculate ROI?

– How to quantify and value benefits of blogging.

– How to estimate costs of blogging.

– How to incorporate risk into a blogging ROI model.

Day/Date: Monday, December 11, 2006

Time: 1:00 pm – 2:00 pm Eastern time

Cost: $250

Teleconferences require an internet connection and a phone line.

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Forrester Research Teleconference: The ROI Of Blogging

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About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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