Forrester Research has released a new research report: “Online Branding Increases Purchase Intent”.


Forrester Research has released a new research report: “Online Branding Increases Purchase Intent”.

Forrester Research Report Summary

“Companies have a difficult time justifying investments in online branding and Web site usability. But a new tool from WHITTMANHART and Burke, called the Interactive Prediction Model (iPM), sheds light on the relationship between effective design and strong business results. What did the two firms find? That online branding drives purchase intent – as long as sites meet basic usability standards.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: The Four Dimensions That Drive Purchase Intent’.

Report Price: $249.00

Report Length: 3 pages

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Forrester Research Report: Online Branding Increases Purchase Intent

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.