Forrester Research has released a new research report: “Financial Services Firms Need Better Web Analytics”.


Forrester Research has released a new research report: “Financial Services Firms Need Better Web Analytics”.

Forrester Research Report Summary

“Financial services firms are shifting their focus from service to sales. With this shift, the need for reliable information on how consumers use Web site content, tools, and functions is of vital importance. Firms should look to Web analytics to deliver this information. Web analytics can be used to measure site effectiveness, determine site priorities, and develop the optimum sales purchase path. To be successful, financial services firms will need to invest time, money, and dedicate resources to manage and analyze Web analytic information.” [source]

Report Price: $349.00

Report Length: 4 pages

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Forrester Research Report: Financial Services Firms Need Better Web Analytics

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.