John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “Filling the Gap Between Generation and Conversion”. [Blog]


John Jantsch’s latest ‘Duct Tape Marketing’ Blog post is titled “Filling the Gap Between Generation and Conversion”.

Jantsch says, “I had a journalist ask me the other day to define the difference between sales and marketing for the typical entrepreneur.

So, here’s what I said: It’s way more than this, but let’s use this definition – Marketing is lead generation and sales is lead conversion”. Read the complete Post…

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Duct Tape Marketing Blog