Avenue A | Razorfish, an interactive marketing services firm, has released ‘Actionable Analytics’ report. The report answers 14 questions about web analytics.


Avenue A | Razorfish, an interactive marketing services firm, has released ‘Actionable Analytics’ report. The report answers 14 questions about web analytics.

The report focuses on three major categories:

– Media analytics

– Web analytics

– Customer relationship management.

The report will help marketers achieve better results, both now and in planning future Web marketing programs, according to venue A | Razorfish.

Lee Sherman, Senior Vice President and General Manager of Global Solutions, Avenue A | Razorfish, said: “While we assume that Web analytics packages are useful tools for measuring performance, they don’t provide insight to act upon,

Our report shows online marketers how to turn analytics into actions that lead to results”. [source]

Avenue A | Razorfish’s “Actionable Analytics” is available at
avenuea-razorfish.com/points.htm.

Post Related Link

Avenue A | Razorfish Press Release

About Avenue A | Razorfish

Avenue A | Razorfish web-marketing solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets.

 

 

 

 

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