In the first nine months of 2006, US Internet ad spending increased by 17.9% to $7.15 billion, according to TNS Media Intelligence.


In the first nine months of 2006, US Internet ad spending increased by 17.9% to $7.15 billion, according to TNS Media Intelligence.

TNS Media Intelligence – Data

TNS Media Intelligence has provided the following data:

– Total advertising expenditures in the first nine months of 2006 increased 4.0% to $108.4 billion

– Total ad spending during the third quarter of 2006 increased by 3.8% over Q3 2005

– US Ad market share of Internet reached 6.6% in the first nine months of 2006.

Steven Fredericks, President and CEO, TNS Media Intelligence, said: “Although total ad spending has turned in a modest year-to-date gain, growth rates over the past six months lag forecast projections by 80-90 basis points,

Record-setting levels of political advertising, which will also impact fourth-quarter figures, have not been enough to overcome continued weakness within the automotive, retail and travel sectors”. [source]

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About TNS Media Intelligence

TNS Media Intelligence is a provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties.