During November 1 – December 3, retail spending on US sites reached $12.42 billion. The number of online buyers increased by 17% and the average dollars spent per buyer increased by 7%, according to comScore Networks.


During November 1 – December 3, retail spending on US sites reached $12.42 billion. The number of online buyers increased by 17% and the average dollars spent per buyer increased by 7%, according to comScore Networks.

comScore Data

comScore has provided the following data:

– For the 2006 Holiday season, the computer hardware category has the highest average order value at $292

– Consumer Electronics category has the average order value at $153

– Video Game Consoles & Accessories category has the average order value at $141

– Jewelry & Watches category has the average order value at $128

– Online retail spending from home locations has increased by 30% over 2005

– Online retail spending from work increased by 19% over 2005.

Gian Fulgoni, Chairman, comScore Networks, said: “As broadband connectivity in the home continues to rise, we’re seeing some online spending shift from work computers to home computers,

Nonetheless, online buying at work still accounts for as many e-commerce dollars as buying from home. This could indicate that “˜old habits die hard’ ““ while also reflecting consumers’ valuing of the workplace as the location where they’re able to confidentially buy gifts online for immediate family members”. [source]

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About comScore Networks

comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.