WebTrends, a web analytics and Marketing Performance Management solutions provider, has acquired ClickShift, an online advertising optimization services provider.


WebTrends, a web analytics and Marketing Performance Management solutions provider, has acquired ClickShift, an online advertising optimization services provider.

The acquisition of ClickShift will strengthen the company’s product family, WebTrends Marketing Lab, with the addition of WebTrends Dynamic Search, according to WebTrends.

Greg Drew, CEO and President, WebTrends, said: “With ClickShift, we’ve found a perfect blend of deep online advertising expertise and innovative technology that solves fundamental challenges facing marketers. We’re extremely pleased to welcome such a talented team to the WebTrends family”. [source]

John Rodkin, co-founder and CEO, ClickShift, said: “WebTrends is the ideal partner for our revolutionary solution as its Marketing Performance Management strategy perfectly matches our mission. WebTrends has the resources, experience and expansive customer base to introduce more marketers to the power of true marketing optimization”. [source]

The companies haven’t disclosed the financial details of the transaction.

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WebTrends Press Release

About WebTrends

WebTrends is a provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster.

About ClickShift

ClickShift provides online advertising optimization services.