Brad Fallon’s latest blog post is titled “Online Video Advertising = The Next Big Thing”. [Blog]


Brad Fallon’s latest blog post is titled “Online Video Advertising = The Next Big Thing”.

Fallon says, “We’re in the incubation stage of this new advertising medium. The early adopters are doing the experiments that will tell the rest of the marketplace what works and what doesn’t: size, placement, running time, etc.

Most places are pairing the commercial video with the free video content in the form of “pre-roll” ads. I’m sure all you have watched a clip on a site somewhere and had to sit through a commercial first, right?”. Read the complete Post…

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Brad Fallon’s Blog