The Interactive Advertising Bureau, a trade association for the Interactive advertising industry, has appointed Randall Rothenberg as President and Chief Executive Officer, effective from January 8, 2007.


The Interactive Advertising Bureau, a trade association for the Interactive advertising industry, has appointed Randall Rothenberg as President and Chief Executive Officer, effective from January 8, 2007.

Previously Mr. Rothenberg was working as Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm.

Mr. Rothenberg has also worked as an editor-at-large for Advertising Age magazine.

Jim Spanfeller, Chairman, the IAB Board, said: “Randy is a first-rate executive with a legacy of success in all of his career endeavors,

His unique talent and background make him an ideal leader to further the IAB’s mission of building the Interactive marketplace and addressing the most important priorities, challenges and opportunities that are confronting the industry. The IAB is fortunate to have him at the helm”. [source]

Mr. Rothenberg said: “Media consumption online continues to increase and it is inevitable that advertising dollars will follow. Interactive platforms such as video, search, mobile and others offer marketers unparalleled opportunities to create deeper and broader relationships with their customers. I’m incredibly enthusiastic about building on the IAB’s and our members’ success during the next stage of growth”. [source]

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About IAB

Interactive Advertising Bureau represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States.