Return Path Launches Free ‘Email Reputation Search Service’

Return Path, the email management company, has launched a free ‘Email Reputation Search Service’ at SenderScore website. SenderScore.org provides companies with an overall view of how ISPs and other email receivers think of their email program and provides relevant data about delivery-hindering reputation factors such as complaints, infrastructure and bounces, according to Matthew W. Caldecutt. [Search Service Launch]

Return Path, the email management company, has launched a free ‘Email Reputation Search Service’ at SenderScore website.

SenderScore.org provides companies with an overall view of how ISPs and other email receivers think of their email program and provides relevant data about delivery-hindering reputation factors such as complaints, infrastructure and bounces, according to Matthew W. Caldecutt.

Return Path Launches Free ‘Email Reputation Search Service’

SenderScore.org provides in-depth reputation data
on domains, IP addresses

Press Release

New York: Return Path, the email management company, has published comprehensive corporate email reputation data online at www.SenderScore.org and is offering it to businesses at no cost. SenderScore.org provides companies with an overall view of how ISPs and other email receivers think of their email program and provides relevant data about delivery-hindering reputation factors such as complaints, infrastructure and bounces. This data is a segment of the email reputation data available through Return Path’s Sender Score Reputation Monitor, which aggregates email reputation data from dozens of ISPs and filtering companies down to the campaign level.

A recent Return Path study showed that 83 percent of email delivery failures are because of reputation, with only 17 percent attributed to content and other non-reputation factors. Using SenderScore.org, email senders can get their Sender Score, which is indicative of email reputation quality. Scores range from 0-100, with 100 being the best. Other information available includes data on spam complaints, email volume tracking, bounce rates, blacklist and whitelist inclusions, spam trap hits and authentication status.

“When email does not reach the inbox, it is usually because the sender has a bad email reputation,” says George Bilbrey, VP & GM of Return Path’s Delivery Assurance Solutions division. “Companies spend so much time thinking about creative that they ignore factors that really matter when an ISP is determining whether their email will go into the junk folder or get blocked. With the information at SenderScore.org, any company can see what areas of their email program are causing problems”.

Craig Spiezle, director of business planning and strategy for Microsoftâs Windows Live Safety group, says: “Companies need to be vigilant about their email reputations. Reputation, when applied to validating a senderâs identity via Sender ID, is growing in importance in how Microsoft, the industry and corporate networks are improving the deliverability of legitimate email, keeping spam from user’s inboxes and protecting users from malicious online threats”.

For full reputation reports down to the campaign level, companies can subscribe to Return Pathâs Sender Score Reputation Monitor service for a monthly fee. Sender Score Reputation Monitor is the only reputation service that aggregates data from ISPs and filtering companies to give a full-view of email reputation. Return Path is already tracking data on more than 25 million IP addresses through its network that covers more than 60 million inboxes from a variety of ISPs and filtering companies.

“We are making this information available at no cost so that all companies sending email can start to understand the importance of monitoring and improving their email reputation, Bilbrey says. In the past, reputation has been hard for companies to track. Now, there is a quick and easy online way to find email reputation data.

SenderScore.org is also a receiver tool that can be used in filtering decisions. Several ISPs use the Sender Score system as part of their email filtering process today through an automated data sharing process, and now receivers can also look up individual sender reputation data as needed.

Several receivers are already using Sender Score data in their filtering decisions, making it even more important for senders to know their score and underlying email reputation issues, Bilbrey says.

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About Return Path
Founded in 1999, Return Path is an email performance management company dedicated to improving the reach, delivery performance and overall success of permission-based email programs. More than 1,500 companies use Return Path’s services to generate superior results from their email programs, taking advantage of Return Path’s pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition, online market research and best practices strategy.

Return Path’s Sender Score is the industry’s original and premier email deliverability solution, including Sender Score Certified for email accreditation and Sender Score Reputation Monitor, the most comprehensive reputation management system.

For more information, please visit www.returnpath.net. [PR Submitted to IMNewswatch]

*This news post was submitted by Matthew W. Caldecutt.