The Interactive Advertising Bureau has launched a new integrated Interactive branding campaign. The campaign is focused on how Interactive advertising is the only medium that intersects between the three pillars of audience, experience and effectiveness, according to IAB.


The Interactive Advertising Bureau has launched a new integrated Interactive branding campaign. The campaign is focused on how Interactive advertising is the only medium that intersects between the three pillars of audience, experience and effectiveness, according to IAB.

The campaign will appear in online and print publications like Adweek Magazines and Advertising Age. It will also be available into other properties including IAB member sites in 2007.

The campaign invites people to visit www.iab.net/mediamoreengaging. The site provides marketers and agencies with an Interactive advertising primer across all platforms including: digital video, display, email, gaming, lead generation, local, mobile, search and others.

Sheryl Draizen, SVP and General Manager, IAB, said: “Our goal in developing an overarching positioning and theme for the Interactive advertising industry was to find a way to communicate all the diverse capabilities and benefits of Interactive under one umbrella,

As marketers continue to embrace and allocate additional dollars to all forms of Interactive, it is important that we clearly articulate and showcase the true power of the medium”. [source]

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IAB Press Release

About IAB

Interactive Advertising Bureau represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States.