70% of Online Britons to Buy Christmas Gifts via Internet
70% of the online Britons are planning to buy the Christmas gifts via the Internet. 62% of online Britons will make more Christmas gift purchases via the Internet than last year, according to Nielsen//NetRatings.
70% of the online Britons are planning to buy the Christmas gifts via the Internet. 62% of online Britons will make more Christmas gift purchases via the Internet than last year, according to Nielsen//NetRatings.
Nielsen//NetRatings Data
Nielsen//NetRatings has provided the following data:
– Women are 38% more likely than men to buy a Christmas gift online
– Women are 55% more likely than men to do “as much of their Christmas shopping as possible” over the Internet
– 55% of online Britons will buy Christmas gifts online
– 44% of Internet users research the Christmas shopping online before buying gifts.
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Nielsen//NetRatings Press Release
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About Nielsen//NetRatings
Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.
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