Telephia and comScore Networks have launched ‘MobileWeb Metrix’, a joint service that compares and combines Internet usage data from the two firms.


Telephia and comScore Networks have launched ‘MobileWeb Metrix’, a joint service that compares and combines Internet usage data from the two firms.

MobileWeb Metrix

MobileWeb Metrix will provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using PCs and mobile phones, according to comScore.

Gian Fulgoni, Chairman, comScore Networks, said: “As Internet usage continues to spread across multiple access devices, we’re delighted to provide our clients with an integrated, cross-platform view of consumer behavior,

We are excited to be working with Telephia to deliver a detailed comparison of the mobile and PC Internet audiences”. [source]

Top Web Sites Ranked by Mobile-to-PC Reach Index (US)

1. AccuWeather

2. ESPN

3. The Weather Channel

4. Yahoo! Weather

5. Gmail

6. CitySearch

7. CNN

8. Yahoo! Games

9. Yahoo! Mail

10. Yahoo! Driving Directions.

Post Related Link

comScore Press Release

About comScore Networks

comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.

About Telephia

Telephia is a provider of syndicated consumer research to the telecom and mobile media markets.

 

 

 

 

Sharing is caring