Forrester Research has released a new research report: ‘Leaders Take A Strategic Approach To Web Analytics’.


Forrester Research has released a new research report: ‘Leaders Take A Strategic Approach To Web Analytics’.

Forrester Research Report Summary

“To date, many companies have approached Web measurement from the data up – implementing Web analytics, online surveys, and other data collection mechanisms in hopes of finding that million-dollar insight. But clients tell us this approach isn’t working – and they’re ready to try something new. Speakers at this fall’s eMetrics Summit highlighted what today’s most sophisticated Web analytics firms do differently – rather than focus on technology, data collection, and reporting, they take the time to devise a measurement strategy; treat data as a tool for driving action, not as an end unto itself; and integrate data from across the company into a multichannel view of customer behavior.” [source]

Report Price: $49.00

Report Length: 3 pages

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Forrester Research Report: Leaders Take A Strategic Approach To Web Analytics

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.