McCarthy’s latest ‘System Video’ Blog article titled “Two birds with one stone” is reprinted here. [Read the Article]


McCarthy’s latest ‘System Video’ Blog article is reprinted here.

Two birds with one stone

Video is the ultimate “selling at a distance” tool.

It beats text (much as I hate to admit this as a writer) and it creams audio.

Why?

Three reasons:

Internet video: 1) activates ALL the senses, 2) prospects don’t have to work so hard to follow your story, and – if you can get them to watch your video – 3) you get a level of attention that’s not available any other way.

Video, like all “selling at a distance” mediums, also makes your sales message consistent so that when you find a message that “works”, you can work it over and over again for consistent results.

Here’s an example of a sharp company with a great service that after testing all kinds of messages and mediums over the years has discovered that Internet video tells their story better than anything else:

How to sell a complex service with Internet video

Enjoy!

Ken

P.S. I’m not only impressed by this video ad, I also endorse this company’s service. They’re one of the best kept secrets in Internet marketing.

Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest articles.