Joshn Anderson’s article anout “The Death of eMail, Adsense, Adwords & Internet Marketing” is reprinted here. [Read the Article]


Joshn Anderson’s article is reprinted here.

The Death of eMail, Adsense, Adwords & Internet Marketing

Ok so you have heard it right…

The death of email
The death of adsense and adwords
The death of internet marketing

1. Email marketing is bigger than ever but deliverability is down and so are response rates in certain markets. Other markets are just being discovered and created.

The way companies market via email has been threatened by and forced to change by legislation so it has become more difficult.

This has caused innovation and a lot of research into other communication channels.

2. Adsense and adwords marketing never died. For certain niches and certain techniques the cost went up and the effectiveness went down.

However, in other niches there has been no change felt at all. In fact while some keyword costs increased from $.15-.50 to $5-$15 others actually stayed at the same levels they were at before the changes and still cost in the $.10-.50 range.

This lead certain marketers to release reports and proclamations that sounded general but really only effected their own marketing efforts in their own niches.

3. The Internet Marketing community is a very very small world. It is also incestuous. That means that there is a large number of business owners that are affiliates of eachother and cross promote quite a bit.

This has lead to many of the marketers to have large lists consisting of mainly the same subscribers that their JV partners have.

Now introduce the “launch…” Recently the launch has become more about how much the marketer can make than anything. In some cases that hype has even began to overshadow the product which is being offered.

In one example recently a product was released and interest and buzz was focused on the number of those products being sold and how it was going to “set a new record.” That buzz created even more interest in the product simply based on its popularity and sold more. The content of the product was good but there was less discussion of the product than there was about the marketing campaign in the IM community.

Now more and more JV partners are being approached by campaign managers who focus on who else is promoting it, how big the launch is going to be, and how something will be the next million dollar product rather than how valuable the product will be for the JV partners clients.

The market is becoming incensitized… there are so many “make money with ease” offers that more sound marketing systems and services are not selling as strong as unproven systems with hyped up prices.

One marketer even made up an offering in his mind before a seminar and sold $90,000 of the $5,000 packages from the stage only to later realize that the system he later built targeted a market that he simply could not figure out to tap financially. The marketer then had to work hard to come up with alternate ways to satisfy the investment of the $5000 paying clients.

I have even seen one package sold for $1000 from a stage which was not even finished being developed, untested, and which later the same marketer offered for $30 a month to the public.

People are becoming desensitized to certain types of marketing in certain circles…

Yet there are other niche markets thriving even business to business niche markets.

There are more than 1,000,000,000 people online.

For some businesses adaptation is necessary. There are many reasons for this and there are many strategies to approach it.

Some reasons include:

– Low quality products and customer support

– Bad product recommendations

– Not knowing what your clients need and want

– General distrust in the niche you are working in

– Recommendations to gurus who mistreat or underdeliver to your clients

– Recommendations to scams and ponzi schemes like 12 daily pro

– Promises for success or financial claims that do not pan out

– Buggy systems and software sold at high prices

– Drive by “limited time” or “limited number” campaigns that do not deliver the quality expected

– Too many “if you do not join now you will be locked out and fail” campaigns with repetition

All this leads to distrust, disgust, annoyance, insensitivity, lack of interest, and lack of response.

One of the interesting things specifically about the “make money on the internet” market is that it is a newer market than the “network marketing” or “multi-level marketing” markets…

Because IM is relatively new (starting in the 90’s) compared to MLM (took off in the 50’s with the introduction to Amway) more people have been chewed up and spit out of bad MLM opportunities than IM opportunities.

Many people are introduced to MLM first then because of the more recent application of IM to MLM start to get interested in the “make money on the net” part of IM.

After failing in MLM new excitement may be generated in the mind of a person introduced to IM. They may for the first time discover how to build and establish a unique business identity and begin to taste of true “passive” and “turnkey” success that they dreamed about in MLM…

Or they may quickly get gobbled up by the same monster that ate their dreams in MLM… they may buy into every hyped up “this is the ticket” “set and forget” “upload and earn” “we’ll build your list” we’ll build your downline” garbage program and offer they see.

There is so much hype and garbage avaialable that it is often hard to see the legitimate stuff…

Sometimes people become so desensitized by the “no skills required” “no effort needed” “we’ll recruit for you” “free traffic without effort” lies that they cannot even recognize the good systems, products, and opportunities.

And even when they do they think that the accomplishment is in the puchase… they believe that belonging to the $97 a month system or owning the latest script or template or belonging to the hyped up private community is the thing.

They are simply making the purchase to fill a void. They feel some satisfaction that they are “one of the few” and may even “intend to use it in the future when they have their site ready.”

Yet they fail. They begin to feel the same feelings they felt before. Nothing changes. They want to get rid of that feeling…

So they repeat the process over and over… until one day they get offered a $997 package which they purchase, then a $2997 seminar which they attend, then a $97 a month coaching program which they join yet…

They continue looking. So then the person who sold them the $997 package who is assisting in the next big “million dollar launch” offers them another $997 package that they are promoting for their buddy…

And the process continues.

Until the would be marketer finds themselves with tens of thousands of dollars in debt, piles of resale rights, tons of private label products and source code, hundreds of dollars in memberships they are being billed for and not using, thousands of dollars in seo spam systems and blog spam systems that only worked for the first year until the internet adapted to filter them, IP blasters, 10 different pop up makers, some list of 1,000,000 emails they got off ebay a few years ago….

I get calls from people like this. One such client calls me to ask “should I purchase the new (mentions some $1000 product or $10,000 coaching program) that just came out?”

My answer to him is always the same “not until you use what you have and cancel all the monthly subscriptions you are not using.”

So…

Why would anyone proclaim Internet Marketing is dead? Why would internet marketing be changing?

Well… it is either because you are at the top of the food chain and your client base has become desensitized by the fear of loss based, hype based, next big thing style promoting you have been doing…

Or…

You are at the bottom of the food chain promoting resale rights products and affiliate programs that are doing the exact same thing.

Why is it that some people are not worried, do not even blink, and do not jump on every new fangled thingy and big launch that comes along?

It is because they know their clients and have a different way of approaching them.

Does this mean one approach is bad and the other is good?

Not necessarily.

Does the size of a person’s bank account mean that one person is more knowledgeable than another?

Not necessarily.

I will let you make your own conclusions to this long drawn out post.

I will say this though…

There is no change, no “death,” no alliance, no mastermind group, no coaching club, no seminar, no script, no automated system, no product, no strategy, no software, and no information, that you do not have right now that if you do not get will cause you to fail or be any less efective.

When you open your wallet, write a check, or take out the credit card I challenge you to stop…

Think.

Do you have a specific application for this product or service or info you are about to purchase or are you just purchasing because of the following reasons:

1. I am broke and hope this will help me make money.

2. I will not be using it now but maybe down the line it will come in handy

3. I buy everything my favorite guru recommends

4. It will never be offered again

5. Only so many people will ever be able to join

6. The price will increase tomorrow and just in case some day in the future I may need one I better get it now

7 . Everyone else is joining

8. All the successful people are members

9. I just need to get it to satisfy this empty feeling

If you are doing anything motivated by those reasons you are one of the herd. You are like the majority of other people in IM who make purchases and never progress…

You need to first overcome your emotional weeknesses and learn how to make rational business decisions based on specific plans, strategies, and actions you are going to take today… and not in some imagined future.

Internet marketing is rife with crap. It is also filled with incredible opportunities and resources that can be applied to just about any business you can think of…

What stands between you and success is not a product, system, or information, it is your own ability to dicern hype and take action based on educated logical decisions and problem solving and not emotional reactions to sales copy, high pressure situations (like at seminars), and hyped up newsy proclamations of recent deaths.

Death brings new life and when markets change new innovations open brand new markets… you can be an innovator too.

Josh Anderson
www.InternetBusinessIdeas.com

*IMNewswatch would like to thank Joshn Anderson for the publication of this article.

 

 

 

 

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