Read Cody Moya’s article titled “Design your web site to enhance AdSense earnings”.


Cody Moya’s article is reprinted here.

Design your web site to enhance AdSense earnings

While it would be a mistake (and ineffective) to simply throw up a web site in hopes of making AdSense revenue, smart web publishers can and do design their new sites with AdSense in mind. Designing a web site in a way that will enhance click throughs and AdSense earnings makes a lot of sense, and it can pay off big time.

For instance, it is important to consider how certain elements of your web site, like graphics and eye catching banners, can distract from AdSense units. When designing a web site for AdSense it is important to exercise caution when choosing fonts, font sizes and colors. It is also important to pay attention to the visual aspects of the web site, such as images and tables.

The key to designing a web site with AdSense in mind is to make the ad units themselves the star of the show by subtly drawing the attention of visitors to your AdSense served ads.

One of the simplest and easiest tweaks web publishers can make to improve the response to their ads is to simply get rid of the border around the ads. Ever since the earliest days of newspaper publishing, ads have been marked off with thick black borders, and this look is so ingrained in the public that many web site visitors have learned to tune out anything that is encased by such a border. Simply getting rid of the border that Google puts around the ads can have a profound impact on their power and their value.

In addition, ads with prominent borders can make even the sparsest and best designed web site look cluttered and unprofessional. What’s more, the banners tend to distract the viewer from the text of the ads, and after all the text is what you want the viewer to look at.

Many web publishers are unsure how to do the disappearing border trick, but in fact the tools you need are already at your disposal. Google provides users with an extensive palette of colors in the administrative area. That color palette can be used to tweak the look of the ads, and simply by changing the color of the border to match the color of the web page background the banner will be gone. With the border blended in to the background in this manner, there is additional space freed up, and the ad will be less obvious and less obtrusive as well.

It is also important to match the background color of the ad to match the background color of the web page. Again, the goal is to make the ad blend in, making it look like an integral part of your web site.

When working with text ads, do not forget that the text is an integral part of the design. From the size of the text to the color of the font, the formats you choose are an integral part of the web design. Formatting the text ads in a way that will maximize exposure and encourage visitors to click the ads is perhaps the number one way to increase AdSense revenue and web site earnings.

When color coordinating those ads, it is important to match the text color of the body of the ad to match the colors on the web site itself. It is also important to match the color of the hyperlinks on the ads to the color of other links on the page. Making the ad look like an integral part of the web site is key to your success.

It is also important to avoid using too many styles, colors, formats and fonts on a single page. Too many different styles just present a cluttered and unprofessional look. It is best to stick with a couple of high quality eye pleasing styles and make those styles apply to all parts of the web site, including of course the Google ads.

ABOUT THE AUTHOR:

Cody Moya writes about “Adsense Tips” in his free 25 parts course. You can sign up for his free “Adsense Tips” and get additional information at his website: http://FreeInternetMarketingCourses.com

*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.