Forrester Research has released a new research report: ‘The Internet Versus Traditional Media: The Battle Continues’.


Forrester Research has released a new research report: ‘The Internet Versus Traditional Media: The Battle Continues’.

Forrester Research Report Summary

“Over the past few years, the Internet has increasingly become a key source of information across a number of categories. Today, the Internet’s cannibalization of traditional media has reached maturity: Categories like news, business news, job listings, and travel are the only areas where the Internet is gaining ground on more traditional channels. Travel is the only category where consumers rely on the Internet the most to obtain information.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: The Net Cannibalizes Traditional Media

– Figure 2: Young Consumers Rely On The Internet For Travel And Job Listings

– Figure 3: Two-Thirds Of Online Dutch And Swedish Users Rely On The Net For Travel Research’.

Report Price: $249.00

Report Length: 3 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: The Internet Versus Traditional Media: The Battle Continues