Atlas, a provider of marketing technologies and an operating unit of aQuantive, has launched ‘Atlas In-Stream Video’ product to serve online advertising.


Atlas, a provider of marketing technologies and an operating unit of aQuantive, has launched ‘Atlas In-Stream Video’ product to serve online advertising.

Atlas In-Stream Video will enable online marketers and publishers to place in-stream video ads on the web, and measure the conversion and reach of the campaigns, according to Atlas.

Atlas In-Stream Video – Features

Key features of Atlas In-Stream Video include:

– Offers levels of measurement and accountability

– Provides single, integrated view of online digital marketing metrics

– Enables advertisers to reach audiences seeking video content through non-linear, on-demand channels

– Provides detailed metrics including impressions, conversions, user interactions with companion ads.

Scott Ferris, senior vice president and general manager, Atlas Emerging Media, said: “Atlas is dedicated to pioneering and delivering the most relevant and effective video-serving tools in the industry ““ whether the video is rich media, VOD or in-stream.

We have been working with innovative publishers, distributors and marketers to bring the kind of video optimization and analytics marketers have come to expect from online display media”. [source]

About Atlas

Atlas is a provider of digital marketing technologies and expertise. Atlas offers agencies and marketers integrated solutions for video on demand, online campaign management, in-stream video, rich media, search marketing, landing page optimization, reporting, and analysis to maximize their online ROI, and provides a highly scalable ad-serving platform to help online publishers increase revenue.

Post Related Link

Atlas Press Release