PayPerPost, a marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, has launched DisclosurePolicy.org, to promote transparency among Bloggers.


PayPerPost, a marketplace for advertisers to reach bloggers, videographers, photographers, podcasters and social networks, has launched DisclosurePolicy.org, to promote transparency among Bloggers.

DisclosurePolicy.org

“DisclosurePolicy.org is a hub for the discussion and governance surrounding disclosure and transparency of message for consumer generated media. DisclosurePolicy.org provides tools, information and communication resources designed to assist bloggers, advertiser and readers in making informed decisions when evaluating content generated on blogs and other media.” [source]

DisclosurePolicy.org provides the following:

– Disclosure Policy Generator

– Best practices and forums

– Audience transparency expectations.

Ted Murphy, CEO, PayPerPost, said: “Although blogs are great for distributing opinions, news and debate, the blogosphere is currently the wild west of media. There are few standards regarding disclosure and transparency of message, creating a landscape that is difficult to navigate for bloggers and readers alike”. [source]

About PayPerPost

PayPerPost is the a marketplace for Consumer Generated Advertising. The PayPerPost platform connects advertisers and Consumer Content Creators to deliver compelling marketing messages.

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