Hollywood’s online ad spending will reach $225 million in 2006 and $525 in 2006, according to an eMarketer report ‘Hollywood Online: Getting the Big Picture’.


Hollywood’s online ad spending will reach $225 million in 2006 and $525 in 2006, according to an eMarketer report ‘Hollywood Online: Getting the Big Picture’.

eMarketer Data

eMarketer has provided the following data:

– 46.1% of Internet users get their movie information from the Internet

– In 2006, Online ad spending by the Hollywood studios will increase by 41% to $225 million

– In 2007, Online ad spending by the Hollywood studios will increase by 32% to $298 million

– In 2008, Online ad spending by the Hollywood studios will increase by 25% to $371 million

– In 2009, Online ad spending by the Hollywood studios will increase by 21% to $450 million

– In 2010, Online ad spending by the Hollywood studios will increase by 17% to $525 million

– In 2006, the number of US teen Internet users will reach 18.3 million

– In 2010, the number of US teen Internet users will reach 20.1 million.

James Belcher, Senior Analyst, eMarketer, said: “Moviegoers who see one or more movies a month account for 80% of all movie audiences,

These prime customers are young and online. Drawing them to the big screen now means spending to reach their computer screens”. [source]

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.

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