Read Cody Moya’s article titled “Moving your AdSense program to the next level”.


Cody Moya’s article is reprinted here.

Moving your AdSense program to the next level

When you first started using AdSense on your web site, your goals may have been modest ones, like making enough money to pay for the web hosting, plus perhaps a little profit for all your hard work. As the profit potential of Google AdSense has revealed itself, however, perhaps your goals have grown as well.

After the typical AdSense program has been in place for awhile, it can be tempting to simply let it in place and watch it grow. It is important, however to check the site from time to time in order to maximize the potential for profits and growing revenues.

There are of course many ways to optimize AdSense ads and take AdSense revenue to the next level. One way to help maximize revenue is to experiment with different font sizes and colors for the ads. The colors, text, font and format of ads can have a profound impact on the click through ratio, and it is important to experiment with several different formats to see which one works the best.

Fortunately, Google itself provides tools for tracking the results of various tweaks, and this makes it a bit easier to track the results of changes made to the web site. If Google does not provide everything you need, it is also possible to purchase third party tracking software that provides nearly endless AdSense statistics.

Even though color and font are important considerations, perhaps the most important consideration of all is that of ad placement. As with real estate, it all boils down to the three most important factors – location, location and location.

In order to come up with the best placement for your AdSense code, think about how you look at a web site or newspaper page. Imagine you are reading the front page, or the sports page. You see before you a page full of headlines, articles, images and ads. If you are like most of us, you read the headlines first, then look at the images. Then you either look at a story that interests you or turn to another page.

Many of us of course have learned to tune those ads out, since we are bombarded with so many of them day after day. You tend to know where the ads are found on the page and tune out those locations. The smart advertisers are those who are able to place those ads in unique locations in order to avoid being tuned out. This approach works in the online world as well.

Unfortunately for internet advertisers in general, many web site visitors have learned to tune out internet ads as well. This goes for AdSense ads as well, and this means that simply by moving your ads you can improve results and increase click through revenues.

While many guides suggest placing the ads at the top or the bottom of the page, in fact it can make a great deal of sense to place the ads in the middle of the page instead. Placing ads between paragraphs of text can help improve click through ratios by harnessing the attention of web site viewers as they are reading the content on the site. Many web site viewers have become so inured to the banner ads at the top of pages that they barely see those ads. By placing the ads in with the content you capture the attention of those viewers when they are most receptive. As the viewers eyes move rapidly down the page, the viewer naturally see those ads, and that is good news for your AdSense account and your web site revenue.

ABOUT THE AUTHOR:

Cody Moya writes about “Adsense Tips” in his free 25 parts course. You can sign up for his free “Adsense Tips” and get additional information at his website: http://FreeInternetMarketingCourses.com

*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.

 

 

 

 

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