Forrester Research has released a new research report: ‘Creating Good Online Content Experiences: Usability Beats Unique Content, Hands Down’.


Forrester Research has released a new research report: ‘Creating Good Online Content Experiences: Usability Beats Unique Content, Hands Down’.

Forrester Research Report Summary

“What do users want from their content sites? Unique content does matter, but the basics – such as clear navigation, easy-to-use search, and ads that don’t interfere – matter more. Personalization has its role for a certain group of people but often suffers from abandonment. To figure out the right mix of features, and to prioritize design and development efforts, content sites should aggressively employ personas, site reviews, and design standards to ensure that they provide their most valuable users with a good experience.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Clear Navigation And Great Search Contribute Most To Great Content Experiences

– Figure 2: Portals Get Personalized – But Aren’t Always Used

– Figure 3: Users Respond To Ads Differently Due To Experience And Attitudes’.

Report Price: $249.00

Report Length: 12 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research: Creating Good Online Content Experiences

 

 

 

 

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