JupiterResearch has launched a new Mobile Media & Marketing Research service. JupiterResearch has also released a new research report ‘US Mobile Marketing Forecast, 2006 to 2011’.


JupiterResearch has launched a new Mobile Media & Marketing Research service. JupiterResearch has also released a new research report ‘US Mobile Marketing Forecast, 2006 to 2011’.

Currently, 22% of the US online advertisers are engaged in mobile marketing. Total ad spending on mobile messaging and display advertising will reach $2.9 billion in 2011, according to JupiterResearch.

Julie Ask, Research Director and Senior Analyst, JupiterResearch, said: “Educating consumers, protecting their privacy, and mitigating their concerns about the cost of commercial text messages and SPAM, will be key to driving consumer interest and adoption of mobile marketing executed with SMS,

Advertisers will benefit from working with established mobile agencies and aggregators who can help them understand the mobile environment”. [source]

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

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