Forrester Research has released a new research report: “˜Travelers Embrace Social Computing Technologies: Guidelines For Travel eCommerce And Marketing Executives And Managers’.


Forrester Research has released a new research report: “˜Travelers Embrace Social Computing Technologies: Guidelines For Travel eCommerce And Marketing Executives And Managers’.

Forrester Research Report Summary

“In the past year, US online leisure travelers’ use of Social Computing technologies such as blogs, RSS, and user reviews for researching travel has skyrocketed. Attention travel eBusiness and marketing executives and managers: Social Computing must play some role in your online strategy, even if all you do is monitor what travelers say about your brands on third-party forums.

Those implementing Social Computing technologies on their own Web sites need to view it as primarily supporting business goals like improving customer communication or increasing engagement, and less as a sales or customer service tool.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– “˜Figure 1: A Social Computing Taxonomy For Travel

– Figure 2: Adoption Of Travel RSS And Blogs Dramatically Increases From 2005

– Figure 3: Travel Podcast Users Are Classic Early Adopters; Community Site Users Skew Female

– Figure 4: Synergy Exists Among Social Computing Tools’.

Report Price: $249.00

Report Length: 8 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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