Forrester Research has released a new research report: “˜Online Credit Card Shoppers’ Paths To Purchase’.


Forrester Research has released a new research report: “˜Online Credit Card Shoppers’ Paths To Purchase’.

Forrester Research Report Summary

“Forrester examined how consumers use top credit card Web sites and search engines during their search for a credit card, analyzing the content, tools, and sales channels that lead to the highest conversion rates.

We found that traditional banks like Chase and Citibank hold their own with monoline providers like Discover and Capital One at attracting prospects and applicants and converting site visitors. The use of portals like Yahoo! Finance and MSN Money do not play a significant role in the overall sales process. Finally, credit card applicants often use product selection tools and online applications.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– “˜Figure 1: The Study Measured A Variety Of Sites

– Figure 2: Traditional Banks Compete Well Against Monoline Credit Card Companies

– Figure 3: Prospect And Application Breakdown By Generation And Customer Type

– Figure 4: The Amount Of Time Between Researching And Applying For A Card Is Short

– Figure 5: Discover And Chase Are Tops At Converting Prospects To Applicants

– Figure 6: The Vast Majority Of Credit Card Prospects Apply Online

– Figure 7: The Security Of Personal Information Is A Concern For Credit Card Consumers

– Figure 8: Capital One Has The Highest Application Completion Rate

– Figure 9: Ask.com Delivers The Most Applicants; Google Delivers The Highest Volume

– Figure 10: General Search Terms Drive The Most Prospects And Applicants

– Figure 11: Product Information And Comparison Charts Are Key Pieces Of Content

– Figure 12: Credit Card Consumers Want Online Application Functionality’.

Report Price: $349.00

Report Length: 16 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

Post Related Link

Forrester Research: Online Credit Card Shoppers’ Paths To Purchase

 

 

 

 

Sharing is caring