Read Joe Chapuis’ article titled “Final thoughts on Google buying YouTube (I promise)”.


Joe Chapuis’ article is reprinted here.

Final thoughts on Google buying YouTube (I promise)…

Amid all the hubbabaloo surrounding Google’s recent high-stakes gamble, er, acquisition of YouTube, there were these interesting tidbits of information that surfaced. According to the USA Today article, Google-YouTube deal joins Net search and video forces…

1. Google co-founder Larry Page and CEO Eric Schmidt met with YouTube founders Chad Hurley and Steve Chen to negotiate the $1.65B deal at a Silicon Valley Denny’s restaurant. OK, perhaps they were afraid they’d be noticed if they power-lunched it at some upscale joint. Fair enough. But Denny’s? Couldn’t they at least have sealed the deal at a more upscale joint, like a TGIFridays, or Applebees, perhaps?

2. Google CEO Schmidt says web video is “…the next step in the evolution of the Internet…”

3. A top executive at Macromedia (maker of the Flash Player) says, “We are seeing the number of terabytes of video delivered doubling every three months… I haven’t seen this kind of demand before, and it’s something that we all felt the Web could become one day-a distribution platform for rich content and experiences.”

Internet video is tripling every three months, and is considered the “next step in the evolution of the Internet” according to the CEO of one of the world’s most powerful companies. (Don’t you go discounting his intelligence just because he got “˜er done at Denny’s.)

Here’s what it means…

If you’re currently thinking about adding web video to your site, now’s the time to start. Get going now, before your competition beats you to it.

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