Forrester Research has released a new research report: ‘Should Your Brand Use Online Video?’.


Forrester Research has released a new research report: ‘Should Your Brand Use Online Video?’.

Forrester Research Report Summary

“With more than half of adults (53% of consumers 18 and older) stating that they view online video, we’re witnessing the early signs of mainstream adoption of Internet video.

To leverage online video in order to target customers effectively, marketers must think like content providers by creating entertaining video, not just placing ads. Some retail brands, such as Amazon, Borders, Best Buy, and Gap, actually have significant numbers of their customers viewing online video – making them a prime target.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: More Than Half Of Online Consumers View Online Video

– Figure 2: Entertainment Video Gets The Most Attention

– Figure 3: Younger Adults Dominate Online Video Viewing

– Figure 4: Media Players Still Baffle Consumers

– Figure 5: Video Ads Have A Lot Of Growing Up To Do

– Figure 6: Consumers’ Attitudes Toward Video Ads

– Figure 7: Consumers Shun Ads That Disrupt The Video-Viewing Experience

– Figure 8: Video Ads Entertain, Contextual Ads Are Most Informative

– Figure 9: Customers Of Retail Brands Show Heavy Video Consumption

– Figure 10: Some TV Brands Are Aggressive With Online Video, Matching Audience Behaviors’.

Report price: $249.00

Report Length: 18 pages

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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