John Carlton’s latest ‘Big Damn’ blog post is titled “Fishing For Hooks”.


John Carlton’s latest ‘Big Damn’ blog post is titled “Fishing For Hooks”.

Carlton says, “There are a lot of intangibles that go into writing killer copy.

That’s a big word that simply means (in the idiosyncratic dictionary I keep near the top of my internalized Bag of Tricks) “you can’t quite put your finger on it”.

Much of the craft of writing sales copy involves easy-to-understand tactics… like the feature/benefit relationship”. Read the complete Post…

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