Compete Study: ‘Search: Driving Awareness and Consideration’

Compete, an online market research provider, has released the results of its new study: ‘Search: Driving Awareness and Consideration’.

Compete, an online market research provider, has released the results of its new study: ‘Search: Driving Awareness and Consideration’.

The Compete research measured the effectiveness of four online media categories:

– search

– portals

– third-party sites

– other sites in automotive marketing and advertising.

Key findings of the Compete study include:

– In Q2 2006, search generated 58% more referrals than portals in aggregate, up from 20% in the first quarter

– Search generated 48% more referrals than third-party automotive sites

– OEM branded searches accounted for 85% of immediate ‘Locate a Dealer’

– OEM branded searches accounted for 83% of immediate ‘Start Lead Submission’ sessions

– The gap between Google and the Third Party Auto sites (in aggregate) reduced in Q2 2006 compared to Q1 2006.

Bonita Stewart, Google Vertical Market Director for Automotive, said: “Media accountability is top of mind for most marketers, and we have proven that search advertising consistently provides a viable medium for increasing purchase consideration among the competitive automotive vehicle landscape”. [source]

About Compete

Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs.

Post Related Link

Compete Press Release