‘System video: Fun and games’ – McCarthy’s Article
Read Ken McCarthy’s ‘System Internet Video Marketing Letter’ article titled “System video: Fun and games”.
Ken McCarthy’s ‘System Internet Video Marketing Letter’ article is reprinted here.
System video: Fun and games
Here’s a site – silly on the surface – that conveys three important messages:
1. One of the big reasons Internet video is exploding right now is that it’s finally become DEAD SIMPLE to encode and upload video to the web.
2. This site demonstrates exactly HOW easy in exactly three minutes flat. You’ve got to love a training video that cuts to the chase that fast.
3. Thinking “viral” when you create Internet video can pay big dividends. (These folks are getting tons of free advertising from all kinds of people including me.)
Warning: It you dislike frivolity, you will dislike this site. On the other hand, I’m sure many people will enjoy it – a lot.
http://www.frenchmaidtv.com
Lest you think I am in the business of promoting mindless sexist stereotypes, here’s an interview with a whip smart young lady (she happens to be a fashion model) who develops cutting edge wireless applications in her spare time:
http://www.pbs.org/cringely/nerdtv/guests
Episode #9 of Nerd TV: “Anina”
Enjoy!
Ken
P.S. Next issue: How long? The “magic” number for Internet video length.
Subscribe to the System Internet Video Marketing Newsletter by going here:
http://www.InternetVideoMarketingLetter.com
Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.
In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog
*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest blog post.
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