Japan invested $160 million in online display advertising in September 2006. Japanese advertisers ran 3 thousand online display advertising campaigns, with 6.5 thousand banners, according to Nielsen//NetRatings.


Japan invested $160 million in online display advertising in September 2006. Japanese advertisers ran 3 thousand online display advertising campaigns, with 6.5 thousand banners, according to Nielsen//NetRatings.

Nielsen//NetRatings Data

Nielsen//NetRatings has provided the following data:

– Japan’s total monthly ad impressions reached 29.5 billion in September 2006

– September’s online display advertising expenditure was $160 million

– 1,254 Japanese advertisers employed online display advertising in September

– In September, Japan’s beauty industry topped the ad spend list with Â¥1.23 billion

– Yahoo! Japan received 13,298 million ad impressions (45.1% of total ad impressions for the month)

– MSN received 1,159 million ad impressions (3.9% of total ad impressions for the month)

– goo received 951 million ad impressions (3.2% of total ad impressions for the month).

About Nielsen//NetRatings

Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.

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