Forrester Research has released a free research report: ‘Google-YouTube: The Value Of Social Computing’.


Forrester Research has released a free research report: ‘Google-YouTube: The Value Of Social Computing’.

Forrester Research Report Summary

“On October 9, 2006, Google agreed to buy user-generated video site YouTube for $1.65 billion in stock. This is a massive demonstration of the power of social computing: Google already has the No. 3 video site, but now it will own a networking platform that makes video stickier – and better for advertisers.

To make this huge purchase worth it, Google must move rapidly to:
1) address the problem of users uploading copyrighted content;
2) encourage marketers to think beyond traditional video advertisements; and
3) maintain YouTube’s excellent video selection and viewing experience.” [source]

Forrester Research is offering the report for free to all clients and guests.

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

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Forrester Research Report: Google-YouTube: The Value Of Social Computing

 

 

 

 

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