Jonathan Leger’s latest blog post is titled “Building Trust (Part 4 of 5) How product offers can reinforce trust”.


Jonathan Leger’s latest blog post is titled “Building Trust (Part 4 of 5) How product offers can reinforce trust”.

Leger says, “This is part four of a five part series on building trust in your visitors in order to convert them to customers.

Step 4. The visitor reads your product offer.

You sparked the visitor’s trust when they read the article that led to your web site. Then your fanned the spark into a flame with your web site’s professional appearance and quality content. That flame became a bonfire when the gifts you offered convinced the visitor to join your mailing list, throwing logs on the fire of their trust as they read more and more of the advice and helpful information you provided”. Read the complete post…

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