IAB Announces the Creation of Ad Operations Council

The Interactive Advertising Bureau has announced the creation of an IAB Ad Operations Council. The IAB Ad Operations Council will work to solve the ad industry operational issues, according to IAB.

The Interactive Advertising Bureau has announced the creation of an IAB Ad Operations Council. The IAB Ad Operations Council will work to solve the ad industry operational issues, according to IAB.

Main topics on the IAB Ad Operations Council’s agenda include:

– Auditing and accreditation of ad technologies and processes

– Systems integration and Electronic Data Interchange (EDI)

– Industry reporting tools

– Staffing and training.

Adrian D’Souza, Director, Ad Development and Support, CNET Networks, said: “The establishment of the IAB Ad Ops Council will provide a platform for publishers, agencies and advertisers to work together for the common good of building the industry,

We are committed to bringing about real change and creating an infrastructure and environment that supports the long-term growth of this medium”. [source]

The founding companies of the IAB Ad Operations Council and their representatives include:

– AOL – Thomas McMahon

– CNET Networks – Adrian D’Souza

– CondeNet – Dan Shar

– CBS Digital Media – Bruce Jaret

– Dow Jones Online – Ken Detlet

– Fox Interactive Media – Michael Stoeckel

– Google – Kal Amin

– IAC Advertising Solutions – Mort Greenberg

– Microsoft Digital Advertising Solutions – Joe Doran

– NBC Universal Interactive – Steven Gold

– New York Times / About.com – Ben Reid

– Turner Broadcasting – Joey Trotz

– Univision Online – Dan Murphy

– USA Today Online – David Morin

– Walt Disney Internet Group – Sarah Weisinger

– Washington Post Newsweek Interactive – Keith Tomatore

– Weather Channel Interactive – Tim Messier

– Yahoo! – Todd Teresi.

About IAB

Interactive Advertising Bureau represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States.

Post Related Link

IAB Press Release