eMarketer: Google’s US Ad Revenue to Increase by 65% in 2006
Google’s US advertising revenue will increase by 65% in 2006. Google will represent 25% of total online ad revenues in the US, according to eMarketer.
Google’s US advertising revenue will increase by 65% in 2006. Google will represent 25% of total online ad revenues in the US, according to eMarketer.
eMarketer Data
eMarketer has provided the following data:
– In 2006, Yahoo! will represent 18% of total online ad revenues in the US
– In 2005, Google’s US ad revenues increased by 93%
– Yahoo!’s US ad revenues increased by 37.3%
– In 2007, Google will represent 30% of total US ad revenues
– Yahoo! will represent 18.4% of total US ad revenues.
David Hallerman, Senior Analyst, eMarketer, said: “By gobbling up YouTube last week,
Google acknowledged that even though paid search gives it a robust revenue stream, that alone won’t be enough to compete against Yahoo!, MSN and other major players in the years to come”. [source]
About eMarketer
eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.
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