Yahoo! is going to acquire AdInterax, a provider of rich media advertising solutions to online publishers. The acquisition will enable Yahoo! to provide campaign management tools to marketers, according to Yahoo!.


Yahoo! is going to acquire AdInterax, a provider of rich media advertising solutions to online publishers. The acquisition will enable Yahoo! to provide campaign management tools to marketers, according to Yahoo!.

Yahoo! is planning to develop a self-service model for marketers based on the AdInterax platform.

The new rich media solution will enable advertisers and agencies to create and run rich media campaigns with Yahoo!’s behavioral targeting, geo-targeting, demo-targeting, and dayparting, according to Yahoo!.

Greg Coleman, executive vice president of global media sales, Yahoo!, said: “Creativity in advertising is critical to the further adoption of the Internet as a marketing medium, and Yahoo! is committed to giving marketers more creative choice and control over their ads,

We look forward to working with our customers and AdInterax’s publisher partners to generate new and innovative solutions for marketers that help simplify the rich media creation and purchasing process”. [source]

The companies haven’t disclosed the financial terms for the acquisition.

Company Information

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

AdInterax is a provider of rich media advertising solutions to online publishers.

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