Yahoo! is going to acquire 20% stake in Right Media, creator of the Right Media Exchange. Yahoo! will use Right Media Exchange to enable advertisers bid on Yahoo!’s non-premium inventory through an open and transparent marketplace, according to Yahoo!.


Yahoo! is going to acquire 20% stake in Right Media, creator of the Right Media Exchange. Yahoo! will use Right Media Exchange to enable advertisers bid on Yahoo!’s non-premium inventory through an open and transparent marketplace, according to Yahoo!.

Right Media Exchange

“Every ad on the Right Media Exchange is auctioned in real-time to the highest bidder, giving participants equal access to media in an open, fair market, and enabling competition to drive more value for both sides of every transaction.

The Right Media Exchange is open to all advertisers, publishers and ad networks.” [source]

Greg Coleman, executive vice president, global media sales, Yahoo!, said: “Yahoo! believes an open and transparent ad exchange is an innovative new distribution channel for non-premium inventory and encourages competition in the market,

Participating in Right Media’s leading exchange is consistent with our strategy to extend Yahoo!’s audience to additional marketers, and to help them deliver the right ad to the right person at the right time”. [source]

Company Information

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

Right Media has created an open exchange to help buyers and sellers trade digital media more efficiently.

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