Consumer visits to the social networking sites have increased by 109% since January 2004, according to a study ‘s-commerce: beyond MySpace and YouTube’ by Compete, Inc.


Consumer visits to the social networking sites have increased by 109% since January 2004, according to a study ‘s-commerce: beyond MySpace and YouTube’ by Compete, Inc.

Compete Findings

Key findings of Compete study include:

– Social networking site usage has increased by 414% since January 2004

– One-third of social networking site users spend less time watching television, and reading newspapers or magazine

– Social networking site users say that peers and colleagues hold more influence over their purchase than any other source of information

– 78% people join a social networking site to meet people

– 47% people join a social networking site to find entertainment

– 38% people join a social networking site to learn something new

– 23% people join a social networking site to influence others.

Stephen DiMarco, Vice President of Marketing, Compete, said: “By understanding why people seek out social sites and the factors that shape their participation, marketers can explore and create new ways for their brands to thrive within the social web,

Committing to a social commerce strategy means welcoming consumer participation throughout the marketing process”. [source]

About Compete

Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs.

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