The US kids ages 2-11 spent 9 hours and 24 minutes online in September 2006. In September 2003 they spent 6 hours and 39 minutes online, according to Nielsen//NetRatings.


The US kids ages 2-11 spent 9 hours and 24 minutes online in September 2006. In September 2003 they spent 6 hours and 39 minutes online, according to Nielsen//NetRatings.

Nielsen//NetRatings Data

Nielsen//NetRatings has provided the following data:

– In September 2006, teens made up 68.4% of unique audience at PLyrics.com

– Teens made up 67.6% of unique audience at Snapvine

– Teens made up 60.6% of unique audience at WhateverLife.com

– Teens made up 58.8% of unique audience at QuickKwiz

– Teens made up 58.2% of unique audience at PureVolume

– Teens made up 57.0% of unique audience at myYearbook

– Teens made up 55.4% of unique audience at SparkNotes.com

– Teens made up 55.3% of unique audience at One True Media

– Teens made up 55.3% of unique audience at DiscoverClips

– Teens made up 55.2% of unique audience at Poqbum.com.

Ken Cassar, Chief Analyst, Nielsen//NetRatings, said: “The Internet is as much a part of children’s lives as TV, school and books,

It provides entertainment, social interaction and educational opportunities. We can expect the time kids spend online to increase along with expanded offerings on the Web and the growing network of their friends and family who use the Web frequently”. [source]

About Nielsen//NetRatings

Nielsen//NetRatings is an Internet media and market research solutions provider. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis.

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