Google Delivered 6.8 Million Referrals to OEM Sites in Q2 2006
Google delivered 6.8 million referrals to original equipment manufacturer branded sites in the second quarter of 2006, according to a study ‘Search: Driving Awareness and Consideration’ by Compete, Inc.
Google delivered 6.8 million referrals to original equipment manufacturer branded sites in the second quarter of 2006, according to a study ‘Search: Driving Awareness and Consideration’ by Compete, Inc.
Compete Findings
Key findings of Compete study include:
– Using search as a tool, branded search terms are most effective in driving leads
– Google delivered maximum referral volume to OEM branded sites
– Google generated more referrals to ‘Dealer Locators’ than any other search engine
– In Q2 2006, search generated 58% more referrals than portals
– Search generated 48% more referrals than third-party automotive sites.
About Compete
Compete delivers conversant marketing solutions that increase profitability and customer loyalty and result in measurable and effective marketing programs.
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