Yahoo! and Frito-Lay have launched ‘Crash the Super Bowl’, an ad creating competition for all Internet users. The companies have announced the prize of $10,000 and a trip to Miami for the winner.


Yahoo! and Frito-Lay have launched ‘Crash the Super Bowl’, an ad creating competition for all Internet users. The companies have announced the prize of $10,000 and a trip to Miami for the winner.

Yahoo! – Frito-Lay Announcement

“Think of an idea for a DORITOS commercial. Maybe it’s a story about the first time you tried DORITOS or what life is like for the spices on the surface of the chip. Anything. Make the video you’d be excited to see if you were watching TV. Make it yours.

Shoot it. Submit it. If our judges place it in the top five best videos, you’ll win $10,000 dollars and a trip to Miami for a private Super Bowl XLI viewing party. Then, if America votes it their favorite, your video will be aired as a real DORITOS commercial on Super Bowl XLI. Sound good? Good.” [source]

Company Information

Yahoo! provides online products and services essential to consumers’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

Frito-Lay is a $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY.

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