52% of surveyed retailers are planning to increase their email marketing spend over the next year, according to ‘2006 Retail White Paper’ from Email Data Source.


52% of surveyed retailers are planning to increase their email marketing spend over the next year, according to ‘2006 Retail White Paper’ from Email Data Source.

Email Data Source surveyed 355 retail companies across 10 market sectors for the 2006 retail white paper.

2006 Retail White Paper Data

Email Data Source has provided the following data in the 2006 retail white paper:

– 69.94% of retailers had some sort of email sign-up in place

– 30.06% had no email sign-up or evidence of an email marketing program

– 4.82% of the brands surveyed sent double opt-in messages

– Of the retailers who had an email program in place:

— 33.33% sent no email within the first 30 days

— 21.29% sent follow-up email but no welcome message

— 15.66% sent a welcome message but never sent additional email

— 29.72% sent a welcome message and followed it up with regular communication

— 4.82% sent a double opt-in email, confirming the initial sign-up

— 92.41% had a sign-up form on the front page of their web site

— 70.04% required additional information such as a name or zip code.

About Email Data Source

Email Data Source is a provider of push marketing data. The company collects, analyzes, catalogues, and archives thousands of daily email marketing messages, and provides clients with actionable intelligence they need to increase ROI on their email programs.

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Download 2006 Retail White Paper

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