The new digital markets for TV and filmed entertainment platforms will generate $5 billion in yearly spending by 2011, according to JupiterResearch.


The new digital markets for TV and filmed entertainment platforms will generate $5 billion in yearly spending by 2011, according to JupiterResearch.

The figures will account for 2% of advertiser and consumer spending.

The advertisers will reduce spending on TV and filmed entertainment until they don’t adopt new advertising formats and platforms, according to JupiterResearch.

David Card, Vice President and Senior Analyst, JupiterResearch, said: “Television and filmed entertainment programmers and studios must treat new platforms and consumption models as relatively small revenue streams whose primary value is promotion,

Advertisers should continue to refuse to pay for delayed viewing, and experiment aggressively with new platforms, branded entertainment and product placement.” [source]

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JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

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