Sen Ze’s latest ‘Business in Your Pajamas’ Blog article is titled “Entrapment”. According to Ze, an inferior product can outsell a superior product with the ‘Business in Your Pajamas’ concept.


Sen Ze’s latest ‘Business in Your Pajamas’ Blog article is titled “Entrapment”.

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What is the article about?

Ze says, “An inferior product can easily outsell a superior product with this very powerful “Business In Your Pajamas” concept.

Microsoft Corporation is an excellent example when it dominated its competitors who were selling better software than its own.

Check out how Microsoft did it and how you can use this concept to protect your superior products against inferior ones”. [PR Submitted to IMNewswatch]

Entrapment

I talked about the “Wow” factor in my last post on the Bruce Lee factor where you’ll want to create a product that “wows” your Prospects/Customers for a higher chance of success with it.

I also mentioned that a great product does not necessarily mean you’ll even make enough money with it because your competitors with not-so-great products can sell more of theirs if they use certain marketing strategies that you’re not.

We can learn some of the strategies and tactics used by some of the Master Marketers of not-so-great products and apply them to our great products to:

1. Beat our competitors to a pulp; or

2. Create an impenetrable barrier for new competitors; or

3. Ensure our survival where competition is fierce; or

4. All of the above.

An excellent case in point is Microsoft’s dominant Operating System (OS) software for computers. Read the complete article…

Post Related Link

Sen Ze’s ‘Business in Your Pajamas’ Blog

*This news post contains information submitted by Sen Ze.